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So, you know, everything excites you.". By 1970s, it had become Pakistan's largest cotton trading company. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Sana has managed to sail through, learn a lot and its been an amazing journey so far. . SH: This happens. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Its cheaper than lawn, so we will hit another dynamic in the population. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. We have just entered the prt field and it is a tremendous challenge. The fine-line comes when the design is copyrighted or if you use the design of a living artist. On this Wikipedia the language links are at the top of the page across from the article title. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. KARACHI: In an exclusive interview with . Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. She had just begun her career when her baby started falling ill very frequently. Sana has 1 job listed on their profile. March on, Ladies! To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. It is evident that self-care is a high priority in her life. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. But were from the first generation of fashion designers and we have outgrown the third generation. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. For feedback, email [email protected], For questions regarding subscription and timely delivery, please contact on the following numbers or visit How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Today India looks at our industry; their prt market is not as organised as ours. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. It was a slow and subtle evolution. We are a tiny business, for me it felt super uber cool to have my name up there. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Sana Safinaz is part of SSFR (PVT.) (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Before, I would worry about the gender and looks of the baby. LIMITED. When youre older you shrug it off and say, so what if missed the first step whats the big deal? View the profiles of people named Sana Hashwani. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. ", Sana says, "I am just excited by the whole thing. My husband is my backbone and lets me be the person that I am, she says. SH: I dont know. When you have that kind of commitment, your product is naturally much better. SH: It made us a household name. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. The day they published their 100th issue was a major miracle moment for her. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. They respect me a lot., For this young artist, financial independence is of utmost importance. [5][6] Strength, talent, efficiency and usefulness matter. From my mother to my sisters and my cousins, everyone has been doing great things. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. SH: We will; with prt and lawn we have already done it. We have done some of the biggest homes in Pakistan. For the best experience on our site, be sure to turn on Javascript in your browser. Do they ever think anything is enough? If you start thinking like that, youll be able to figure out your way through any situation. That is the scary bit! Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Life does give you chances, there are several paths. There was a point when we went into a lull. People dont understand the value of time; they stumble to their 11 am meetings at 1. There are times when you will have to choose between motherhood and work. So the price is a key point.". quite shameful designs that 99% people in the country cannot wear, and cannot afford. Abroad retail is massive. Sadaf makes it a point to make up for the lost time later when she wraps up her work. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. But its not just their achievements which make them so inspirational, its their attitude. Retail is limitless and you have to keep adding something new. What went wrong and how can I correct it? Her magazine is something that has shaped her life. The bridals have excited us in the last two years and were changing things up. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Hashwani took to Instagram to confirm that she had tested negative for the virus. We do interiors entirely on our own. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. SH: Its the nature of the business. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. But Im not. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. SM: We dont want to be the face of SANA SAFINAZ. Even now, patients are doubtful of a female surgeon till they get to know and trust her. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Correct me if I am wrong. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. SH: You have to give a five to six year timeframe to any business. ", "Plus, we encourage young designers," Sana adds on. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. [7] Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. My work brings about so many positive changes in me. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Let me explain. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. I design lawn entirely on my own. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Clothes mean nothing until someone lives in them. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. And it didnt stop there. A long story of the reason for infection was also shared on social media. This is what inspires us the most. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. But we know we have to be resilient and go for it. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. "Of course we do," says Sana. Her house, according to her, is a madhouse. But with Paperazzi they changed their pace completely. They have become huge! On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . You have entered an incorrect email address! There is no long hard work challenge story here. Fashion never stops. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Her weekends were taken up by jewelry and allocating enough time to it was challenging. The field comprised of only a handful of women at that time. Now, Paperazzi is on its 160th issue and the pressure is on. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Hobby for privileged class with millions of important contacts. "Our first ever show was a disaster; I remember Safinaz cried after it. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. I remember I worked from day 1. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. She was in a relationship with the dancer and choreographer Melvin Louis. Tomorrow is my daughters 7th birthday and the first day of a fashion week. A: So it is contained? You need to be very liquid because you have to keep re-inventing your stores and opening new ones. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. May be they will in future. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. It has a huge filter down effect. Having said this, you have to be hands on if you want a successful business. When I did it, that moment gave me power and courage. A: But it was your time with Lakhany Mills that made your name. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. We broke into different avenues and levels which is why we sustained our position.". Everyone has old and immunity compromised family members. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. A: What made you decide to go into retail? Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. It keeps you on your toes every single day. This is how you achieve brand loyalty. SM: You need to own the design. She remembers how she and her partner could not even have imagined running a weekly magazine. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. According to her, hard work and dedication always pay off. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. We outgrew them. Whats with the fair stuff? Complexion should not matter. They are starting to believe in our brand. She doesnt use her phone much and takes a break from social media. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Her strength and support is the reason behind the success of each and everyone in my family. We started when the industry was at zero. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. She strongly believes that whatever happens, happens for a reason. What is important for her is to strive for progress and not perfection. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It was that low moment in her life when she stumbled upon yoga and her life completely changed. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. When you are young, you are fearless; you are at the beginning of things and you experiment. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. We have invested heavily in our brand and we have to think where the brand will be when we are not there. But along with their sense of evolution, its also their attitude that has dictated their success. "Were a population of 210 million people, you will all find your niche. It was crass. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. "The minute we dont have it we start to get bored. Reams upon reams of cloth draped around each model. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. However, the company was nationalised in 1973. We followed our instincts and they were spot on. Public asset : 397,260 USD. By 1970s, it had become Pakistan's largest cotton trading company. Sana has been blessed with incredible support from her family, friends, and husband. The statement came a day after . We need to delegate and have younger people work with us. "One of the recipes for success is failure as well," Sana is honest to admit. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. You will all grow. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. The House of Sana Safinaz has been her home away from home. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. Every moment of weakness I encounter, I step back and give time to myself to reflect. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Im constantly evolving. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. Lawn Royals: Sana and Safinaz. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. You derive happiness from knowing you are independent. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. While she loves her work, Sehrs Miracle Moment is her set of twins. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. "Our finger is always on the buzzer," says Safinaz. Now we feel we are standing at a precipice and we are scared. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Came straight home into quarantine as any responsible adult who has travelled abroad should do. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Summary. There were fights, logistical problems, and breakdowns but they always kept on pushing. And be the first to get updates on discounts, contests, products & promotions! @thuglife No. At that time she was opening her current salon. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. The mall has something for everyone, young or old. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. The little time I spend with them is quality time when we really bond. Instead, she took up hourly based teaching assignments and started teaching CA students. Education matters. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Hashwani took to Instagram to confirm that she had tested negative for the virus. You dont have to be glued to your kids the entire day. The three of us sit together and we trust Mohsin because of the youth factor. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. She is someone who values the lessons life has to teach. Due to her versatile nature she is well known among her fans across the country. A: How do you escape this? In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. This is how fashion creates jobs. Such a time too, passes.. Included on the apparel side is the brands latest venture in retail. Just be confident and believe in yourself. Mehrs children are her little miracles. Women unnecessarily make themselves go through the guilt of not doing enough. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. That way she wont have to compromise. She was in a relationship with a man named Ismail Khan. In fact every day there are moments of weakness. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. She feels the older she gets, the more she needs to give herself a break and relax. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. Sana handles prt entirely on her own. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. SM: In this business PR is very important. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Would ve been a story if lower or middle class girls had made it. They see we are committed to the brand; that we are moving forward, investing and building the brand. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. She had learnt her lesson. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Sana Khan with Melvin Louis. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. A: How organised is the fashion industry? She started working when she turned 19 and married her high school sweetheart 15 years ago. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Karachista is Pakistan's top news, entertainment, music fashion website. SH: This is the thing with age. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. We never think ahead of ourselves; we take one step a time. Abroad, when a designer retires, the design house goes and finds the next top designer. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Sana and I have no knowledge of retail; we are learning day to day. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Here one has to nurture and build teams which understand the brand. Running a business in Pakistan is a challenge in itself. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Its something we have to change.

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